Digital Diplomacy

Digital Diplomacy
Think Tank *2012 Création du Hub, from Paris, France. Morgane BRAVO, President & Founder. *Avocat de formation, études & expérience Diplomatique, *Ancienne stagiaire (Blue Book) de la Commission Européenne, au Secrétariat Général. Bruxelles* Passionnée du Web depuis 1998. *Morgane BRAVO, from Paris, France. She's graduate Lawyer and have a Master’s degree in Diplomacy & Political Science...Diplomatic experience* Former trainee (Blue Book) of the European Commission, at the General Secretariat. Brussels*

mercredi 24 juillet 2013

*The Best connected World Leaders on Twitter * 3

Twiplomacy Study 2013
The Best connected World Leaders on Twitter

Twitter Lists
The vast majority of accounts (85%) have not created any Twitter lists, which are useful to list other government agencies or diplomatic missions abroad. Israel’s Foreign Office has the most public Twitter lists with 15 lists on the @Israel account and eight on the @IsraelMFA account. The @EU_Commission maintains 12 lists, the @StateDept maintains eight lists and the @ForeignOffice and Malaysia’s Prime Minister @NajibRazak seven lists respectively The UK @ForeignOffice lists 194 ambassadors, embassies, consulates and missions on Twitter followed by the Polish Foreign Ministry @PolandMFA, (150), Israel’s Foreign Ministry @IsraelMFA (127), the US State Department @StateDept (127) and the Swedish Foreign Ministry @SweMFA (116).

Twitter Design

World leaders have not taken advantage of Twitter’s design yet. While 54% of all analyzed accounts have a custom background only 37% have a custom Twitter header which appears on mobile devices. Mongolian President Tsakhiagiin Elbegdorj makes the best use of pictures on his Twitter profile and in his Twitter stream showing him on horseback or taming a camel in the vast steppes of Mongolia. Finland’s Minister for Europe and Foreign Trade, Alexander Stubb, is one of Twiplomacy’s stars and “tries not to take himself too seriously…”. During one of the long all night negotiations in Brussels he posted a picture of himself having a “vertical nap” while waiting for the results.

Twitter Client

Almost half of the world leaders use Twitter’s website to tweet. Twitter clients Hootsuite and Tweetdeck are used by 8% and 4% respectively. Eight percent tweet their status updates directly from Facebook and 9% ‘tweet on the go’ from an iPhone or an iPad. Five world leaders have“made a scene” and created six-second Vine videos such as the French government during official state visits.
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