Workshop :
"The soft power of
public
diplomacy".
Jean-Christophe
Gallien, Robert Govers, David Tunney
Crédit Photo©Morgane
BRAVO
As a part of their international
strategy, more and more countries, regions and cities are investing in public
diplomacy. Through communication and branding activities, cultural and
educational cooperation and civil society initiatives, they are seeking to
strengthen their international reputation and defend their trade, tourism and
other national interests. What are the recent developments and latest trends in
this field? What is the potential for regions and cities, and for the EU as a
whole? What is the role of government communicators in this domain?
Moderator:
• David Tunney, Team Leader New and
Social Media, European External Action Service
Speakers:
• Robert Govers, Co-editor of “Place
branding and public diplomacy”, Managing Research Partner Good Country Index,
Belgium
• Jean-Christophe Gallien, Associate
Professor, Paris 1 La Sorbonne University, CEO JCGA, France
"The soft power
of public diplomacy".
Intervention de Jean-Christophe
Gallien, Associate Professor,
Paris 1 La Sorbonne University, CEO
JCGA, France
Intervention de Robert Govers,
Co-editor of “Place branding and public diplomacy”, Managing Research Partner
Good Country Index, Belgium.
Compte-Rendu 1 :
Link : http://unioneuropeenne.blogspot.fr/2014/10/report-europcom-2014-1_27.html
Best regards,
@MorganeBravo
@DiploDigital
@EcologieI
@EuropeMex
@EcologieI
@EuropeMex
